Cristina is passionate about technology, its role as enabler for transformation, new business models, a sustainable future, and the opportunities it offers to transform the way the construction industry and its value chain is performing. Her focus is to provide the right set of solutions for companies which are working hard towards digitalization. She works closely with businesses in the Kingdom of Saudi Arabia and MENA region advising them on how to use the power of data and digital solutions to solve the most challenging problem our world is facing today, turning digitalization into a true driver, enabler, and catalyst for a net zero future.

Cristina has two decades experience in the AECO (Architecture, Engineering, Construction, Operate) sector across several countries and continents, implementing digital solutions and technology platforms for sustainable construction and asset operation. She works with customers to demonstrate how the use of data and digital solutions helps accelerate the delivery of sustainable built assets. At the same time, how digital tools can help optimize the operation and maintenance of the assets, with an increased performance and extended lifetime.

She has witnessed first-hand how companies have begun to pilot and scale industry specific use cases harnessing technology to move on the road to sustainability and digital transition of the construction industry, and she looks forward to driving forward the conversation around decarbonization and net zero, important pillars of the 2030 Vision of the Kingdom.

With a background in Engineering, she holds a MSc in Energy and Environmental Sciences from Cranfield University, UK and an MBA from IE Business School, Spain.