Construction Technology ConFex (CTF) | Julio De La Rosa
Julio De La Rosa

Julio De La Rosa

ME Strategy & Development Director, Water Business, Acciona

Julio de la Rosa is a seasoned executive with over 18 years of experience, offering thorough understanding of operating principles and strong strategic and commercial acumen. With hands-on experience, technical and commercial, working on global flagship power/energy/water and environment projects, Julio joined ACCIONA in 2016 and since then he has been responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities across Middle East regarding power, water and environment projects for development, Investment, EPC and OM activities.

The main activities Mr. de la Rosa has been developing for the last 6 years are: to provide market feedback to the company regarding competitive offerings, prospect needs and project pipeline update, to work under stringent targets, planning and coordinating the implementation of business plans and the penetration of new market and motivating the business development team. In addition he provided local support to his head offices for tender preparation and submission actively participating in coordination activities with local resources and engineering firms in order to provide the most competitive and professional proposal to ACCIONA clients.

Between the main strengths he has improved along last years, it is worthy to mention to align sales strategies and solutions with senior management; to work in a corporate/business focused environment and to increase his excellent negotiation skills.

The last two years have been really successful in the region with direct involvement of Mr. De la Rosa from early stage to contract signature of 2 remarkable projects. First one in April 2018 by DEWA (UAE) with Jebel Ali SWRO with a total capacity of 185,000 m3/d. The second one just few weeks after ACCIONA was awarded with by SWCC (KSA) with Al Khobar SWRO with a total capacity of 210,000 m3/d, what is the first EPC contact to be awarded to a Spanish contractor by SWCC (largest utility provider of desalinated water worldwide). We cannot also forget Shuqaiq 3 SWRO, where ACCIONA will be involved throughout the project structure: as an investor, sole EPC (turnkey) contractor, and leading and majority partner in operation and maintenance for a period of 25 years. Shuqaiq 3 will be one of Saudi Arabia's biggest desalination plants, using inverse osmosis technology and with a capacity to process 450,000 cubic metres per day, to cater for a population of 2 million people.

Before joining ACCIONA, Mr. de la Rosa was working in another Spanish multinational corporation, which covers the domains of energy, telecommunications, transportation, and environment. The most remarkable achievements on his professional career has been so far: to set up the local branches for such companies; to sign among other projects SWRO Barka 40,000 m3/d,Oman,; first mega solar project in Middle East (Shams I 100 MW,Abu Dhabi, Emal Cogeneration plant 230MW,Abu Dhabi; to be selected as preferred bidder by Haya Water in Oman for WWTP Misfah of 100,000 m3/d; in general to increase the knowledge of such companies of major Middle East clients and to create a really solid commercial network upstream and downstream.